Seth Godin at Google.
marketing: make it so that people have a story to tell. Make it remarkable so that people will want to make a remark. Something that gets other people talking.
buy ads to interrupt people, get distribution, make a profit, and repeat.
make something worth talking about, tell it to people that want to hear from you, spread the word, get permission from these people to tell them about the next fashion. end up finding products for your customers.
make things that work better when more people use them, that way people will selfishly tell their friends to get it.
we are all in the fashion business